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Blog 22 September 2021
Infinite Game-Players: Applying The Infinite Mindset To Business And The Lead Generation IndustryCan you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers. Or is it similar
eBook 26 August 2021
Chapter V - Bridging the gap the Interlink wayDiscover your target audience Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales, they also show that only 27% of those leads are considered ‘qual
eBook 19 August 2021
Chapter IV - Bridging The Gap Between Sales And MarketingIf conflict between the two teams arises because of a lack of specific guidelines and knowledge-sharing, a formal document that defines their working relationship can work wonders. To get marketin