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Blog 03 November 2021
Quality Vs Quantity: What Really Matters In Lead Generation?If you had to choose between quality or quantity, which would you say is more important? We want to explore each side of the coin to see how lead generation activity should be targeted. In this mont
Blog 22 September 2021
Infinite Game-Players: Applying The Infinite Mindset To Business And The Lead Generation IndustryCan you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers. Or is it similar
eBook 26 August 2021
Chapter V - Bridging the gap the Interlink wayDiscover your target audience Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales, they also show that only 27% of those leads are considered ‘qual