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  • Blog 22 September 2021

    Infinite Game-Players: Applying The Infinite Mindset To Business And The Lead Generation Industry

    Can you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers. Or is it similar
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  • eBook 26 August 2021

    Chapter V - Bridging the gap the Interlink way

    Discover your target audience   Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales, they also show that only 27% of those leads are considered ‘qual
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  • eBook 19 August 2021

    Chapter IV - Bridging The Gap Between Sales And Marketing

    If conflict between the two teams arises because of a lack of specific guidelines and knowledge-sharing, a formal document that defines their working relationship can work wonders. To get marketin
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