- case study
Marketing Programs Specialist
Ultimate Kronos Group
"The sales team has been highly engaged and appreciative of how Interlink are involved in the process through sales link [Convert]."VIEW MORE
Veeam Software Corporation
"Interlink has been great to work with and I want to continue working with them! You helped fill a gap the Commercial segment was seeing and helped Veeam hit our ML KPI goal."VIEW MORE
"Our client [Pure Storage] is very happy with the service. Would recommend to anyone."VIEW MORE
"Quick turnaround time, we received positive feedback from the client (Lead Gen Quality), which benefit our reputation."VIEW MORE
"We were receiving back to back events briefs through from clients, both in-person and virtual opportunities - our struggle was guaranteeing registration numbers for campaigns KPI'd on this metric specifically. Interlink were able to not only provide guaranteed registration numbers to events in the run-up but were also able to segment these based on particular regional splits also outlined in client briefs."VIEW MORE
Client Director - Intel Account
"The Interlink team managed to identify and convert a small yet highly important audience for us, directly delivering the contacts to the sales team that they were most desperate to be in front of."VIEW MORE
"Good feedback from clients opened their appetite for more lead gen programmes."VIEW MORE
"Interlink helps our client [IBM] to reach their objectives in specific markets."VIEW MORE
Neo Media World
"For the past year, Neo Media World has selected Interlink as a key partner in their efforts to target finance, HR and business decision-makers.
The reasons for choosing and continuing to partner with Interlink are because they can target potential Sage customers who are researching the topics that we are promoting (eg ERP, HCM, Finance etc). Interlink do this through their unique intent targeting solution, Crawlr [Discover]. Another reason for using Interlink is their reliable and quality alliance network which they leverage to generate leads using GDPR compliant email marketing or telemarketing.
I would recommend Interlink to any business trying to generate qualified leads and sales opportunities by getting in front of a finance/HR/business decision-maker audience that are in the research phase of the buyer's cycle."
Eightbar IBM EMEA Performance Team
Eightbar - IBM
Eightbar has been working with Interlink on a range of EU IBM demand gen campaigns for a while now. Interlink is one of our partners of choice for several reasons:
1. Competitive pricing – the demand gen market is a saturated one; therefore, competitive CPL pricing is crucial as we want to ensure maximum ROI for the client. Interlink is one of our most cost-effective demand gen providers for IBM
2. Interlink consistently deliver high-quality leads and also provide them ahead of schedule. They target the right audience (in relation to the brief), which is always well received by the client
3. Interlink deliver leads on time with minimal rejections from the client, even during a tough situation such as a COVID19. A number of our partners are struggling to hit lead volumes; however, Interlink has managed to reach (and surpass) their targets
4. Interlink always overdeliver on the agreed/booked lead volumes. They have sent an average of 15% free leads for the IBM campaigns in the last two months to make sure we increase the conversation rate.
5. Interlink upload leads multiple times a week. This ensures leads are fresh and stand a higher chance of converting once they reach the client. If there is an issue with a lead, Interlink is always happy to replace these without question, which is fantastic.
We look forward to continuing to work with Interlink on IBM’s demand generation campaigns.
DWA - NetApp
I worked with Interlink on multiple campaigns for NetApp targeting IT and business decision-makers across EMEA. The success of the campaigns caught the attention of NetApp US and has led to a global partnership with Interlink.
Interlink have proven to be one of our leading providers for intent-based demand gen campaigns. We saw a high percentage of leads converting into opportunities and meetings, and I believe this is down to the accuracy of the intent data from Crawlr [Discover] which lets us target people who are currently researching the topics NetApp are promoting.
Interlink's method of delivering leads, generated through their carefully selected alliance network, has proven a safe, cost-efficient and high-quality way of delivering BANT qualified and ABM leads for NetApp.
The team go the extra mile by offering their own in-house solution, SalesLink, to help identify and resolve the disconnect between marketing and sales. SalesLink has proven to help NetApp’s sales team turn more leads into opportunities.
I absolutely would recommend Interlink as a high-quality global lead generation provider due to the:
- Ease of use
- High-Quality Leads
- Campaign Management
- Clear ROI
DWA Austin - Solarwinds
We selected Interlink to generate free trial downloads for Solarwinds using a double touch combination of email and telemarketing. The campaign targeted IT managers across the US who were carefully selected using Interlinks unique intent targeting solution, Crawlr [Discover]. Crawlr gives us the ability to locate and target companies who are currently in the research phase of the buyer's cycle which is key for Solarwinds, as this is when an audience is most likely to download and use trial software.
After outperforming our current providers in terms of lead quality, pace of delivery, conversions, customer service and campaign flexibility, Interlink are now our partner of choice for Solarwinds campaigns. Solarwinds have already seen a number of leads converting into qualified opportunities, and we expect many more to follow in the near future.
Interlink created a bespoke team who focused on the Solarwinds campaign from start to finish and I believe this to be a key reason for the success of the campaign. The team grew to be knowledgeable about the product which resulted in superior call quality where agents build rapport with the leads, had free-flowing conversations, handled objections and confidently sold the benefits of the free trial. A key beneficiary of working with Interlink is how responsive their team has been with critical feedback to better optimize. This is significant considering some of the abnormal elements of the campaigns. Their proven ability to adapt to our client’s needs is of high value within this industry.
I would recommend Interlink to any agency or direct marketing team for global demand generation campaigns. Their unique approach to lead generation through intent targeting has been a game-changer for the Solarwinds account.
DWA Austin - Solarwinds
DWA has been working with Interlink over the past 18 months on a range of SolarWinds campaigns. We selected Interlink as a key partner for several reasons:
• They consistently deliver high-quality leads and provide them ahead of schedule
• They target the right audience (in relation to the brief), which is always well received by the client
• They have competitive CPL pricing, which is crucial as we want to ensure maximum ROI for the client. They are one of the most cost-effective lead providers for SolarWinds
• They deliver leads on time with minimal rejections from the client. If there are any rejections, Interlink is flexible in replacing them
• They always overdeliver on the booked lead volumes to make sure we increase the conversion rate
• They are very transparent. Their partner network can provide call recordings / transcripts to ensure lead quality, before passing onto the client
• They adapt quickly to campaign changes and CPL pricing
• They are easy to work with, responsive and flexible
The team at Interlink have been extremely helpful, accommodating, & diligent in all steps of every campaign - from set up, to the delivery process, to providing visibility, and offering recommendations for future campaigns. Using their experience to navigate a clear path to successful campaigns has provided great value to SolarWinds.
Senior Account Manager
DWA - Avanade
DWA have run many campaigns with Interlink over the past two years. Their delivery team are second to none and certainly stand out in the lead gen market due to their endless hard work and dedication to ensuring campaigns run smoothly and effectively, and most importantly on time.
I have worked with Lucy on delivering campaigns for various clients (including some of our biggest tier-1’s such as NetApp) and she is always diligent, understanding and responsive. It’s rare to see such hard work and dedication – this certainly hasn’t gone unnoticed by the team at DWA.
Lucy goes above and beyond as a Campaign Manager to ensure the best results for the campaigns and our clients and makes working with Interlink very easy.
Thank you, Lucy and team Interlink!
Marketing - EMEA
Interlink are now Unitrends’ demand generation partner of choice for BANT qualified lead generation campaigns due to the high conversion rates and ROI we have witnessed across the board. As such, we have recently agreed to an annual package so that we can continue the momentum and expand our relationship with them.
Our programmes include, but are not limited to, EMEA ABM and BANT demand generation, CPM emails for brand awareness and conducting surveys for market analysis. Interlink also publish content for us (infographics/whitepapers) which analyses and breaks down the results from the surveys. New content is essential to us as it plays a fundamental role in Unitrends being considered as thought leaders within the market.
There are several reasons as to why Interlink are our leading provider:
• We find that because of the accuracy of Crawlr and it’s ability to locate companies/accounts that are currently & actively researching the topics we’re promoting, we are one of the first companies to help our prospective audience either address their pain points or further their research. Being first through the door is imperative when it comes to looking at the lead to opportunity conversion rates.
• The team are super easy to work with - getting campaigns live quickly is never an issue. The team have a vast amount of experience; therefore, we can trust them to take our campaigns into their own hands and stick within brand guidelines. They also produce unique scripts which help us to stand out in such a competitive marketplace.
• Their competitive CPL pricing – Interlink is not only our highest performing vendor in terms of ROI and conversion rates, but they are also our lowest priced demand gen vendor.
• Interlink offers a complimentary sales advisory session (SalesLink) where they meet with our BDRs to share tips on how to increase their lead to opportunity conversion rates and handle tough objections which ITDMs generally use. Since implementing Interlink’s suggestions, we have seen our percentage conversion rates go up. We’ve now rolled the SalesLink session out to the broader team at Unitrends.
We look forward to continuing our work with Interlink for our demand gen campaigns over the next 12 months.
Director of Marketing - EMEA
Unitrends have been working with Interlink running EMEA HQL and BANT demand generation campaigns for the past 4 months.
Interlink are one of our most trusted and leading demand generation providers due to:
- The quality of the leads they produce and the accuracy of their intent targeting which comes from Crawlr
- Their ability to position Unitrends in front of companies that are currently conducting research around the topics we are promoting and looking for a new backup solution
- The team’s flexibility and ability to adapt to campaign changes
- Their competitive CPL pricing
- The percentage of leads that are converting into MQLs, meetings/calls booked and opportunities generated
If you are considering testing Interlink for demand gen services, I would recommend you do so as they have helped us to penetrate net new accounts and generate opportunities that we wouldn’t have had the chance to otherwise.
We look forward to continuing our work with Interlink for our demand gen campaigns next quarter.